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Blogs

What is SEO (so you could explain to your Grandma)

What is SEO? (So you could explain it to your Grandma)

July 10, 2025
How to do keyword research for free

How to do keyword research for free

July 10, 2025
How not to use ai

How not to use ai

July 10, 2025
What is content strategy?

What is content strategy?

July 10, 2025
SEO friendly content- a beginner’s guide.

SEO friendly content: A beginner’s guide

July 10, 2025
Wix SEO vs Wordpress SEO

Wix SEO vs WordPress SEO

July 10, 2025
The use of AI in SEO (ft. Jennifer Lopez)

The use of AI in SEO (ft. Jennifer Lopez)

July 10, 2025
Google antitrust and SEO

Google antitrust and SEO

July 10, 2025
SEO and Design_ a toxic marriage or beautiful love affair

SEO and Design: a toxic marriage or beautiful love affair?

July 10, 2025
What is white label SEO

What is white label SEO?

July 10, 2025

alohalifedigital

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Jul 23

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never planned to start an SEO agency, but it’s the move that changed everything…

Don’t get me wrong. Starting an agency gets you some applause. But I put a twist on it that even I didn’t see coming...

(BTW SEO stands for search engine optimization. We help people get found in search.)

SEO gets a really bad rep.

There are lots of people who offer it who don’t really understand it at all.

The industry has a reputation for being unreliable, opaque, untrustworthy, and full of scammers.

I wanted NOTHING to do with that. So I resisted starting an agency for a long time.

I come from an academic background. I’ve been a writer and editor at some of the world’s most prestigious publishers, and I've worked on projects with some of the biggest technology companies in the world. High quality work is in my blood, and integrity is extremely important to me.

I knew I understood SEO on a deeper level, and with more nuance than 99% of people out there.

Even so, I was afraid I would damage my reputation, or that people would think less of me.

So I pushed back. I looked for any way I could to avoid focusing on SEO, even when it made my life harder.

Eventually, though, so many people kept asking me for help that I started to feel genuinely useful.

Gradually, I realized I could do SEO in a way that was helpful, and that actually made people’s lives better.

As I started to see my clients’ lives change as a result of the work we were doing together, I realized I almost had a responsibility to share that knowledge and expertise. I could do SEO in a way that other people didn’t.

With clarity, transparency, and by taking the time to educate and empower people to better understand SEO as we go.

And THAT was the game-changer.

There was no fanfare about that part of the process. I did it instinctively from the very start. It all went quietly under the radar. But it worked.

Nearly four years in now, Aloha Life Digital is thriving thanks to that decision, and I’d make it a thousand times again.

So if you’re looking for help with SEO, or visibility in AI search at any time, We’d love to help. Drop us a DM and we can take it from there.

alohalifedigital

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Jul 16

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Thank you Megan for the kind words 🌴

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Jul 14

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Traffic doesn't matter

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Jun 30

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2x leads in one month

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Jun 25

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In my grand plan, this wasn’t supposed to happen for several years...

My 3-year-old boutique SEO agency was just shortlisted as a finalist for Best SEO Agency at the US Agency Awards.

I’m staggered. These are nationwide awards, and we’re up against five agencies that are far more established than Aloha Life Digital, with teams many times our size.

For someone who resisted starting an agency and never had this goal in mind, this blows my mind.

If it goes no further than this, I’m already delighted.

But I’m also not ashamed of wanting to win.

The credibility it would bring to my agency, the confidence it would bring to my clients, and the pride it would bring to my team. I want those things.

So there’s a spark of hope that wonders whether we might just be in with a chance, even up against comparative giants.

Especially because my agency is different from many others, and I’m hoping that’s what the panel has picked up on.

You see, so many SEO agencies have poor reputations. That’s one reason I resisted starting one for so long. I didn’t want people to think less of me, my work, or the value it brings.

But when I realised I could build an agency around values that mattered deeply to me, I realised I could create something special.

Aloha Life Digital is built on kindness, empathy, and meaningful relationships with our clients.

We go out of our way to help people understand search and AI search, and empower them to use ethical SEO practices.

We weave kindness into every interaction, with clients, between team members, and through the way we help website visitors find useful answers.

We strive to be genuinely helpful to real human beings.

Of course, we get great results for clients, but any agency shortlisted as a finalist will have that. It’s a given.

So I’m wondering whether the uniqueness of our approach is what the judges have seen, and why we’ve been compared alongside agencies with far greater resources than we have.

Why not? We got this far.

Why not us?

Why not me?

We’ll just have to wait and see.

In the meantime, please wish us luck!

Claire.

alohalifedigital

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Jun 23

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The single most powerful SEO service

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Jun 22

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We are excited to announce we are finalist for Best SEO Agency at the US Agency Awards 🥳

alohalifedigital

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Jun 16

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Our clients work with Billionnaires

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Jun 11

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Thank you for the kind words Joselin 🤍

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Jun 4

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I didn’t set out to specifically work with high end businesses: it just happened really organically.

But this has become our niche and speciality as an agency.

Now what do I mean by ‘high end’? It’s a pretty vague term.

I mean businesses that are at the top of their game. They have a premium offering within their industry or sector.

They are not the cheapest option out there, and they often don’t compete on price.

But very often they provide the very best offering available within their sector.

This isn’t specific to one industry. We have clients in many different sectors, offering wildly different services.

But these businesses tend to have a few things in common.

• They have honed and refined their offer, often through years of experience and experimentation.
• They have a clear and compelling offer for their clients.
• They have straightforward pricing that’s easy to understand.
• They place a high value on customer service.
• They offer something more than the standard offering within their niche.
• They are exceptional at what they do.
And when they get leads, they’re able to close them.

I’ve met so many businesses who already have all of these pieces in place. They know they have an amazing offering, and they’re great at what they do, but they are still struggling to get found by the people who need their products or services.

And this is where my team and I really come into our own.

Because these business owners already have the fundamentals of a good business in place, it makes our job so much easier to produce results.

When businesses aren’t clear on their offering, or haven’t nailed product market fit yet, it can be difficult to see how effective marketing efforts are.

So these are the qualities I look for when researching potential clients, or when someone asks us to perform an SEO audit.

I like to think that my team and I have gravitated towards working with high end businesses because we share similar values.

Aloha Life Digital is also a high end business. All the principles I’ve outlined are ones that we strive to achieve for ourselves.

So if you’re a high end business owner, I’d love to hear from you.

alohalifedigital

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Jun 2

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The Only Thing we care about is LEADS

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May 28

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Almost everyone I speak to about SEO these days also asks me how to get found in AI search.

And AI search is evolving very fast.

However, a couple of things to remember before we consider AI search results:

Within the US:
Google still accounts for 84-88% of all internet searches. It’s a slight decline since this time last year.
AI search tools account for roughly 12 to 20% of ‘search-like’ activity. ChatGPT accounts for 73% of that chunk.

On top of this, we need to make a distinction between two different types of searches, which have an outsize impact on which tools people use to find businesses.

High intent search is where there is commercial intent. Someone is ready to purchase; they’re looking to spend money to solve a problem.

Low intent search, or informational search, is where someone is just researching. They may eventually become a high intent searcher, but most of the time they don’t.

And search engines treat these different types of query very differently.

Low intent search, or informational search, is very often replaced by AI overviews. So if you’re looking to answer a question, the answer is presented before you even need to visit a website. It’s great for the user; quick to get information, not so great for website owners who need traffic to survive.

However, Google and (most) search engines are products of capitalism, and they all need money from business, in one form or another, to continue to grow and do business. So they are typically very business friendly.

So you’ll notice that with high intent searches, Google doesn’t give you an AI overview: you still get the list of hyperlinks and links to different businesses.

This doesn’t meant that low-intent searches are not still important for SEO; they are. But we can’t bank on them to drive meaningful or consistent traffic to our site.

However, it’s still important because it still reinforces your authority and credibility as a business. 

As a business owner, the key takeaway is this: focus your SEO efforts on high intent searches, that is where the money is.

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May 26

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This Client Just Switched Off Their Google Ads

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May 21

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Have you done our SEO quiz yet?
It’s been a while since I mentioned this, and it’s just quietly hanging out there on our website.
If you’ve been wondering what your website’s SEO performance is like, or if there are specific areas where you should think about improving your SEO efforts, it’s a really great place to start.
Think of it like a mini SEO audit – of course it’s high level, but it gives you a clear indicator of where to start working, and where you might best be able to apply effort.
So there’s no time like the present! So if you have a spare 5 minutes, hop on over to our website and take a look.

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May 19

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AI For Search

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May 7

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Thank you, Rachael, for your kind words.🤍

alohalifedigital

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May 5

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What's working well in Search in 2026?

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Apr 30

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An important part of my SEO journey was building an ecommerce business from scratch.

Before I started, I was not an SEO expert. I was a writer and editor with an understanding of the core principles of SEO from being trained by Google’s in house team in a previous role.

This is what I knew to do:

Write good content
Make sure it is useful and relevant for your audience
Use language that people are actually using

So when I built a plant business, I created content that I believed potential customers would find helpful:

How do I care for my string of hearts plant
How much water should I give my monstera
When should I plant spring bulbs

At the time, this content performed very well and generated large volumes of traffic.

For several months, we saw over 100k search visitors per month. On average, the site received around 45k search visitors per month.

But we were not seeing many sales.

We were based in the UK, but most of our traffic came from the USA. Since you cannot ship plants from the UK to the USA, much of that traffic was never going to convert.

At that point, I did not understand the difference between high intent traffic and informational traffic.

A website needs both, but high intent traffic is what drives conversions.

So we started targeting more high intent keywords:

Indoor plant subscription
Plant gifts
Online plant store
Plant delivery
Monstera plants
Trailing plants
Climbing plants

We quickly saw a shift. Traffic began to change and our conversion rate improved.

We still attracted informational traffic, but we also began bringing in visitors with stronger purchase intent. That was my turning point with SEO.

I have seen what does not work and made the same mistakes many business owners make. But I also learned how to adjust and make a website perform better, bringing in leads without relying on ads.

Informational traffic is still important. It builds credibility and authority, but it is not the traffic that converts quickly.

You need both types of keywords, regardless of your business.

If you would like help identifying them, we would love to chat.

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Apr 28

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If you are curious about what SEO can do for your business, the first thing I would suggest is scheduling a call with us.

You do not have to be certain SEO is the right strategy. This will simply give you the information you need to make an informed decision.

I will never try to persuade you that SEO is a good option. I am not interested in pressuring anyone into working with me and my team. What I will do is share my professional opinion on whether search could be a viable channel for your business, and what it would take to make it work well for you.

If it is not a good fit, and it is not for every business, I will be completely honest and recommend other channels you might want to explore first.

You do not need to prepare anything for these intro calls. They are usually short and mostly involve me asking questions like:

• Tell me about your business and website
• How important is SEO for you
• What other channels are you using, and how are they performing
• Have you generated leads through your website before, or is this new
• What are your core services
• Which services drive the most revenue
• What type of clients are you targeting
• What areas do you operate in

While I can gather some of this from your website, it rarely tells the full story, especially if it is outdated or self built. Hearing directly from you helps me better understand your business, how it is evolving, and where SEO might fit.

It also gives me insight into how you approach challenges, build relationships, and whether we would be a good fit to work together.

So if you are on the fence about SEO and would like a no obligation, informal chat about how it could support your business, I would love to talk.

alohalifedigital

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Apr 23

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I didn’t know when I started building Aloha Life Digital that I was going to end up building a boutique SEO agency.

But now we’re into the swing of things, and I have a small team behind me, I know that boutique is how we can best serve our clients.

For clarity, a boutique agency is a small, specialised agency that focuses on a specific niche or type of service.

And that’s exactly what we are at Aloha Life Digital. Our specialism is SEO.

We’re small, by design.

And yes, we’re growing. But we are not a rocket ship and will never be a rocket ship.

I’ve grown a rocket ship business before and I am not a fan of going down that route. My wellbeing suffered, and I don’t want to do that again.

My goal for Aloha Life Digital is to be exceptional at all aspects of what we do, and to grow slowly and steadily.

Stability is built on results, trust, and long lasting, meaningful relationships.

Being boutique means we’re able to place a huge emphasis on relationship building and customer service.

And I LOVE that.

I also love that we’re able to keep a really tight knit, nimble team that can adapt quickly and work closely together.

Right now, especially in SEO and AI search, there is so much noise as the industry is transformed and we are all learning to adapt.

There are a lot of loud voices out there. I love that we are able to be the trusted voice that our clients can rely on whenever they feel unsure or confused by something they’ve heard.

We will never be a large agency with layers of account managers.

We will always provide the best support by being nimble and responsive, and by keeping open lines of communication. That gets harder to do at scale.

Alongside generating life changing results for our clients, delivering amazing customer service will always be our top priority.

And the best way we can do that is by being a business that values empathy, and by prioritising our clients’ businesses, especially those who invest in us long term.

If that sounds good to you, we have one retainer client space still available for April, and two in June. We currently have a waitlist for May. Schedule a call if you’d like to learn more about working with us.

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