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Blogs

SEO consistency_ a comparison with walking my dog

SEO consistency: a comparison with walking my dog

July 11, 2025
What is SEO (so you could explain to your Grandma)

What is SEO? (So you could explain it to your Grandma)

July 10, 2025
How to do keyword research for free

How to do keyword research for free

July 10, 2025
How not to use ai

How not to use ai

July 10, 2025
What is content strategy?

What is content strategy?

July 10, 2025
SEO friendly content- a beginner’s guide.

SEO friendly content: A beginner’s guide

July 10, 2025
Wix SEO vs Wordpress SEO

Wix SEO vs WordPress SEO

July 10, 2025
The use of AI in SEO (ft. Jennifer Lopez)

The use of AI in SEO (ft. Jennifer Lopez)

July 10, 2025
Google antitrust and SEO

Google antitrust and SEO

July 10, 2025
SEO and Design_ a toxic marriage or beautiful love affair

SEO and Design: a toxic marriage or beautiful love affair?

July 10, 2025

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May 28

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Almost everyone I speak to about SEO these days also asks me how to get found in AI search.

And AI search is evolving very fast.

However, a couple of things to remember before we consider AI search results:

Within the US:
Google still accounts for 84-88% of all internet searches. It’s a slight decline since this time last year.
AI search tools account for roughly 12 to 20% of ‘search-like’ activity. ChatGPT accounts for 73% of that chunk.

On top of this, we need to make a distinction between two different types of searches, which have an outsize impact on which tools people use to find businesses.

High intent search is where there is commercial intent. Someone is ready to purchase; they’re looking to spend money to solve a problem.

Low intent search, or informational search, is where someone is just researching. They may eventually become a high intent searcher, but most of the time they don’t.

And search engines treat these different types of query very differently.

Low intent search, or informational search, is very often replaced by AI overviews. So if you’re looking to answer a question, the answer is presented before you even need to visit a website. It’s great for the user; quick to get information, not so great for website owners who need traffic to survive.

However, Google and (most) search engines are products of capitalism, and they all need money from business, in one form or another, to continue to grow and do business. So they are typically very business friendly.

So you’ll notice that with high intent searches, Google doesn’t give you an AI overview: you still get the list of hyperlinks and links to different businesses.

This doesn’t meant that low-intent searches are not still important for SEO; they are. But we can’t bank on them to drive meaningful or consistent traffic to our site.

However, it’s still important because it still reinforces your authority and credibility as a business. 

As a business owner, the key takeaway is this: focus your SEO efforts on high intent searches, that is where the money is.

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May 26

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This Client Just Switched Off Their Google Ads

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May 21

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Have you done our SEO quiz yet?
It’s been a while since I mentioned this, and it’s just quietly hanging out there on our website.
If you’ve been wondering what your website’s SEO performance is like, or if there are specific areas where you should think about improving your SEO efforts, it’s a really great place to start.
Think of it like a mini SEO audit – of course it’s high level, but it gives you a clear indicator of where to start working, and where you might best be able to apply effort.
So there’s no time like the present! So if you have a spare 5 minutes, hop on over to our website and take a look.

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May 19

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AI For Search

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May 7

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Thank you, Rachael, for your kind words.🤍

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May 5

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What's working well in Search in 2026?

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Apr 30

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An important part of my SEO journey was building an ecommerce business from scratch.

Before I started, I was not an SEO expert. I was a writer and editor with an understanding of the core principles of SEO from being trained by Google’s in house team in a previous role.

This is what I knew to do:

Write good content
Make sure it is useful and relevant for your audience
Use language that people are actually using

So when I built a plant business, I created content that I believed potential customers would find helpful:

How do I care for my string of hearts plant
How much water should I give my monstera
When should I plant spring bulbs

At the time, this content performed very well and generated large volumes of traffic.

For several months, we saw over 100k search visitors per month. On average, the site received around 45k search visitors per month.

But we were not seeing many sales.

We were based in the UK, but most of our traffic came from the USA. Since you cannot ship plants from the UK to the USA, much of that traffic was never going to convert.

At that point, I did not understand the difference between high intent traffic and informational traffic.

A website needs both, but high intent traffic is what drives conversions.

So we started targeting more high intent keywords:

Indoor plant subscription
Plant gifts
Online plant store
Plant delivery
Monstera plants
Trailing plants
Climbing plants

We quickly saw a shift. Traffic began to change and our conversion rate improved.

We still attracted informational traffic, but we also began bringing in visitors with stronger purchase intent. That was my turning point with SEO.

I have seen what does not work and made the same mistakes many business owners make. But I also learned how to adjust and make a website perform better, bringing in leads without relying on ads.

Informational traffic is still important. It builds credibility and authority, but it is not the traffic that converts quickly.

You need both types of keywords, regardless of your business.

If you would like help identifying them, we would love to chat.

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Apr 28

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If you are curious about what SEO can do for your business, the first thing I would suggest is scheduling a call with us.

You do not have to be certain SEO is the right strategy. This will simply give you the information you need to make an informed decision.

I will never try to persuade you that SEO is a good option. I am not interested in pressuring anyone into working with me and my team. What I will do is share my professional opinion on whether search could be a viable channel for your business, and what it would take to make it work well for you.

If it is not a good fit, and it is not for every business, I will be completely honest and recommend other channels you might want to explore first.

You do not need to prepare anything for these intro calls. They are usually short and mostly involve me asking questions like:

• Tell me about your business and website
• How important is SEO for you
• What other channels are you using, and how are they performing
• Have you generated leads through your website before, or is this new
• What are your core services
• Which services drive the most revenue
• What type of clients are you targeting
• What areas do you operate in

While I can gather some of this from your website, it rarely tells the full story, especially if it is outdated or self built. Hearing directly from you helps me better understand your business, how it is evolving, and where SEO might fit.

It also gives me insight into how you approach challenges, build relationships, and whether we would be a good fit to work together.

So if you are on the fence about SEO and would like a no obligation, informal chat about how it could support your business, I would love to talk.

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Apr 23

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I didn’t know when I started building Aloha Life Digital that I was going to end up building a boutique SEO agency.

But now we’re into the swing of things, and I have a small team behind me, I know that boutique is how we can best serve our clients.

For clarity, a boutique agency is a small, specialised agency that focuses on a specific niche or type of service.

And that’s exactly what we are at Aloha Life Digital. Our specialism is SEO.

We’re small, by design.

And yes, we’re growing. But we are not a rocket ship and will never be a rocket ship.

I’ve grown a rocket ship business before and I am not a fan of going down that route. My wellbeing suffered, and I don’t want to do that again.

My goal for Aloha Life Digital is to be exceptional at all aspects of what we do, and to grow slowly and steadily.

Stability is built on results, trust, and long lasting, meaningful relationships.

Being boutique means we’re able to place a huge emphasis on relationship building and customer service.

And I LOVE that.

I also love that we’re able to keep a really tight knit, nimble team that can adapt quickly and work closely together.

Right now, especially in SEO and AI search, there is so much noise as the industry is transformed and we are all learning to adapt.

There are a lot of loud voices out there. I love that we are able to be the trusted voice that our clients can rely on whenever they feel unsure or confused by something they’ve heard.

We will never be a large agency with layers of account managers.

We will always provide the best support by being nimble and responsive, and by keeping open lines of communication. That gets harder to do at scale.

Alongside generating life changing results for our clients, delivering amazing customer service will always be our top priority.

And the best way we can do that is by being a business that values empathy, and by prioritising our clients’ businesses, especially those who invest in us long term.

If that sounds good to you, we have one retainer client space still available for April, and two in June. We currently have a waitlist for May. Schedule a call if you’d like to learn more about working with us.

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Apr 21

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Thank you Bayly for the kind words. 🤍

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Apr 16

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If you know anything about SEO, you have probably heard that local SEO matters. That is absolutely true.

Local SEO is a powerful lever that almost any business can use, even if you serve clients across a country or around the world. Search engines aim to connect people with nearby businesses that offer relevant products and services, so they often prioritise local results.

For example, if someone in Boston searches for a plumber, showing a business in California would not be useful. No plumber will travel that far, and even if they did, the cost would not make sense. Search engines therefore focus on results that match the user’s location.

This is clear for businesses that serve specific areas. However, even companies targeting a national audience can benefit from local traffic.

Imagine you are a jeweller in Boston trying to rank for handmade gold necklace. You may want customers from across the country, but you are competing with many other businesses for that same search. If your site is new or smaller, it can easily get lost among larger competitors.

Without using your location, your website may remain invisible, especially early on.

This is where local SEO helps. By linking your business to a place, search engines can start showing your products to people nearby. Your site becomes visible to some users instead of none, creating real opportunities for enquiries and sales.

You might aim for nationwide sales, but there is no reason to ignore local customers. Local search can drive valuable traffic for many types of businesses.

For example, Aloha Life Digital works with clients across the United States and internationally, yet most of its leads come from people close to its headquarters in Somerville. This is the result of using local SEO effectively.

Local SEO is not a complete solution, but it is an important tool for improving visibility and attracting the right audience. If you would like to learn more, I would be happy to chat.

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Apr 13

Open post by alohalifedigital with ID 17888318913356097
Whenever I meet with a new potential client, my priority is to ask the right questions and learn as much as possible about your business. This allows me to build a clear understanding and create a practical, effective strategy tailored to your goals.

Our second meeting is usually an SEO strategy call, where we take a deeper look at your business and how it performs in search.

Before this session, I spend time reviewing your website, running diagnostics with SEO tools, researching keywords, and analysing your direct competitors.

During the call, I share my findings with you. This includes what is working well, what is underperforming, untapped opportunities, and the actions you can take to improve your visibility in search.

These sessions are free. While we may discuss suitable SEO packages, there is never any pressure to work together. My goal is to help you better understand how search applies to your business.

Strategy sessions usually last about 60 minutes and often include insights into current performance, areas that need improvement, technical issues, and key opportunities.

We also discuss how to identify keywords with strong search volume and realistic competition, and how to prioritise them. As part of this, we review high level keyword research and outline practical next steps to improve your visibility.

Much of what we cover is similar to a full SEO audit valued at 1450, and I use our audit framework as a guide during my research.

You are welcome to compare this information with other providers and bring any questions from previous conversations.

If you would like clarity on what is possible for your business through search, feel free to book an introductory call. You will leave with clear next steps, whether we work together or not.

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Apr 9

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So I recieved this message recently. 

For context, we’d been working with this client for about a month; the start of a long-term engagement. We’d implemented changes on their website about two weeks previously.

This was such wonderful news to receive (and not just because of the morale boost it gave me and the whole team).

But because this is someone who had been struggling with their business; had lost a bit of love for it over the years, but was hoping to revitalize the business and eventually sell it.

So it was important that we got things working smoothly for them again!

For a business like this one, a single lead often runs into thousands of dollars, and sometimes tens of thousands, so this kind of influx of leads can make a real difference.

This is what the client had before we started:
• A well-designed and well established website
• Longevity
• Strong brand identity
• Strong local market recognition

They were appearing in search for some relevant queries, but were missing larger opportunities for high revenue clients. I was confident and excited to help them.

This is what we did to cause this increase in leads:

• Keyword research and strategy to find the best high value keywords
• Local SEO to target their geographical area
• On-page SEO
• Business directory listings to increase the number of links back to their site.
• Press release to target the homepage.

This is basically what goes into the first month of a full-service SEO package with us.

That’s all we did. And this got them, 2 weeks after these changes were implemented, 6 leads over the course of one weekend: as many leads as they usually attract in a whole month.

Not every SEO project we start runs as smoothly, or sees such great results so early on, but this was another business that stands to benefit even more in the future from our work. It’s truly a joy to work with them.

If you need help revitalizing your business, or your leads need a boost and you think SEO might be able to help and I’d love to chat!

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Apr 7

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People ask me all the time ‘what’s the best platform for SEO?’. And a lot of people assume my automatic answer will be ‘wordpress’.

But honestly, there isn’t one definitive answer.

Wordpress is a good platform for SEO, but there are also others like Squarespace, Wix, Webflow, and even custom coding.

There are some really bad platforms, but those are usually restrictive builders designed for small starter sites with limited pages and functionality.

Of the platforms above, none is definitively better than the others.

Most of the time, if a website isn’t attracting leads from search, it’s not the platform it’s built on, it’s the content. If your content isn’t working, it doesn’t matter what platform you use, it won’t get found.

However, if you do have good SEO foundations in place, like keyword research and understanding your audience, then platform choice matters more.

Here’s a quick roundup:

Squarespace: Easy to use, simple SEO setup, but limited technical control. We’ve seen sites rank #1 for high intent terms.

Wix: Easy to use with good SEO options. Just make sure pages render properly on mobile.

Webflow: Requires more development input, but a strong and flexible platform once set up.

Wordpress: Powers a large portion of the internet with great SEO plugins like Yoast and Rankmath. However, it can be complex and time consuming to manage.

Custom coded websites: Useful for very specific needs, but often outdated and can lock you into one developer.

AI generated websites: Not recommended for SEO right now. Hard to edit and often missing key SEO elements.

Shopify: Great for ecommerce, strong SEO features, but can be harder to edit for non technical users.

So that’s a quick look at the platforms we work with (and some we avoid).

If you’re thinking about switching platforms or building a new site, feel free to reach out.

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Apr 2

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Mar 31

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You may have heard recently that brand mentions are becoming more important if you want to be found in AI search.

That is true, but it is not new. Brand strength has always played a role in SEO.

Still, it is a good reminder of how important it is to build a strong brand.

So what does that actually look like?

It includes:
• Clear understanding of what you offer
• Consistent messaging
• Brand values that are lived across the business, not just written on your website
• A strong reputation from real customers, both on and off your site
• A visual identity that reflects your values

Brand building matters for SEO because it influences both conversion and visibility. A strong brand helps turn visitors into leads, and also increases the likelihood that search engines show your site in the first place.

It becomes a cycle:

a strong brand
→ more people convert
→ search engines show your site more
→ more people convert

Search engines look for trust signals. One of the strongest is when users take action on your site, whether that is making a purchase, filling out a form, or booking a call.

The more trustworthy your brand feels, the easier it is for someone to take that step.

I understand that as a business owner, building a polished brand is not always the first priority. I bootstrapped my first two businesses and focused on what I could control.

I grew an ecommerce business to 40k monthly search visitors without hiring a designer or branding agency, using strong content, quality images, and clear messaging.

But when I eventually invested in branding for Aloha Life Digital, our leads doubled almost overnight.

If you are unsure whether to focus on branding or SEO, feel free to reach out and I will help you decide what makes the most sense for your situation.

Full disclosure, Aloha Life Digital is an SEO agency. We do not offer branding, but we work with excellent partners and can point you in the right direction.

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Mar 26

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As a business owner, I know that when you hire me and my team, the only result you want to see from us is consistent leads coming in to your business.

I know that it’s the only metric that really matters to you.

To be honest, it’s the only metric I really consider a measure of success.

Everything we do is geared towards ensuring that you have the best chance possible of receiving high quality leads from your website, from people who are ready to buy your products or services.

However, as an agency that values close working relationships with our clients, over time, you might find yourself wanting to know more about what goes into a successful search campaign.

And I love that: I love sharing my knowledge of SEO with you.

And that’s why sometimes you’ll also hear me talk about other metrics, like Domain Authority, or links, or keyword density, or provable search volume, or keyword ranking. 

My goal with that is to gradually help you understand some of what goes into our work. Firstly, so that you understand the process and feel comfortable with the work we’re doing, and secondly, so that we can start to have more in-depth conversations about potential opportunities for your business.

Some business owners enjoy getting down into the detail and learning about keywords and links and other aspects of SEO. Others prefer to leave us to take the lead and just report on leads.

Both approaches are valid. So however you like to roll, we can work with that.

If you’re looking for help attracting more leads into your business, we’d love to help. Drop me a line any time.

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Mar 24

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It’s hard to believe, but the first quarter of 2026 is almost complete. 

April is approaching, and with it the start of Q2.

Q1 is often about starting the year with good intentions and setting a plan for the year, but Q2 is also a great time to get started with plans for search visibility.

Especially if you’re a Shopify or ecommerce business: it isn’t too soon to start thinking about preparation for Black Friday.

If you’re feeling a little behind on search visibility, or if you didn’t quite manage to get around to it in Q1, like all strategic things: the best time to do it was yesterday. The next best time is now.

So here’s a reminder to book in your roadmap, or schedule a call with us if you’d like help getting clarity on where to focus this year. We’d love to help you with that.

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Mar 19

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A small but meaningful win we wanted to share 🤍

One of our long-term clients switched off their Google Ads. A month later, they’re still getting the same number of leads through organic search alone.

We focused on clarity, structure, and bringing a higher value part of their business to the front. Over time, the right enquiries started coming through. More consistent. Far less noise.

That consistency gave them the confidence to test life without Ads. And it worked 😊

It’s a good reminder that organic search isn’t just about more traffic, but better conversations too.

If you’re curious about whether this could work for your business, feel free to get in touch.

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Mar 18

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It’s easy to think your SEO is in a good place when your website shows up for your own brand name.

And that’s fair: it should.

But it’s only the starting point. I’d call it the bare minimum of visibility. I actually wouldn’t call it good SEO.

The bigger opportunity is being visible to people who don’t know your name yet, but are actively searching for the services or products you offer.

That’s where your website really matters.

When that’s in place, search starts working a lot harder for you. 🙂

If you’re unsure whether your site is doing what it should, drop me a line, I’d love to chat.

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