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Google antitrust and SEO
What it means for your business In case you’ve been on vacation, on the moon, or just really busy getting things done, you might have...
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Blog
Aug 94 min read
Wix SEO vs Wordpress SEO
Wix SEO vs Wordpress SEO: facts from an SEO expert designed to help small business owners choose the best platform for their website.
Jul 23 min read
The use of AI in SEO (ft. Jennifer Lopez)
Did you know Jennifer Lopez recently produced and starred in a movie about AI? I was pretty surprised to discover that, but it was a good...
Jun 253 min read
SEO consistency: a comparison with walking my dog
If you’ve known me for any time at all, or been following me on social media, you’ll probably know I have a dog called Cocoa. She’s a...
Jun 183 min read
Why you need to fix broken links
We’re going to start this post with a little game of ‘spot the difference’. Here are two very different images of shops. Obviously, the...
Jun 124 min read
Where we learned our SEO skills
It’s been a while since I introduced myself, and I’ve never really told my SEO origin story anywhere, so here goes: I’m Claire, and I run...
Jun 113 min read
When NOT to invest in SEO
You’ve probably heard a lot from me and others in my field about how SEO can help businesses. But the truth is, we can’t help everybody....
Jun 53 min read
Do you speak the language of Google?
🇪🇸 Hola. 🇫🇷 Je m’appelle Claire. 🇩🇪 Ich spreche Google. The language of search can be intimidating to a non-search expert. Here’s a...
Jun 43 min read
Is your perfectionism killing your search rankings?
Perfectionism kills search rankings. One of the hardest things I’ve had to unlearn as an entrepreneur is perfectionism. If you’re...
May 293 min read
We're in 1st position on Google
OK, so this might not be the greatest SEO achievement of my life. We recently got to the top of the search rankings for 'Somerville SEO...
May 283 min read
Can local businesses make money from search?
"Someone asked me recently whether it’s really possible to make money from search. And of course, the answer is certainly ‘yes’. But...
May 223 min read
Does clickbait work in search?
I’m sure you know what I mean when I say the word ‘clickbait’. Over the last few years, we’ve heard more and more about it. Especially...
May 212 min read
Why do ecommerce businesses do well in search?
Google loves ecommerce businesses. This is because handing over money online is the ultimate marker of trust in a business, and...
May 153 min read
Things that hurt SEO
Are you inadvertently harming your website's chances of ranking in search? Simple checklist of four areas business owners often get wrong,
May 143 min read
How to increase revenue by 150% in six months: case study
Need a way to increase your revenue by 150% in just six months? If you do, read on... Because this has just happened with one of my...
May 83 min read
How to get more links to your website - 5 minute hack
Here's a 5-minute hack to help you get more links to your site. You might already know that links are an essential part of SEO. In fact,...
May 72 min read
SEO and Storytelling
Imagine you could implement one SEO task per week for your business? And it didn’t have to take all day. It would feel pretty manageable,...
May 13 min read
When is SEO 'done'?
A client recently asked me when SEO can be considered ‘done’. The short answer is: probably never. The limit here is ambition and...
Apr 304 min read
SEO isn't dead
Please shut up, SEO is not dead. OK I’m truly sorry if that sounds snippy (those of you who know me know that’s not like me at all). But...
Apr 243 min read
How to choose a keyword for your business
"How to choose a keyword for your business When we’re talking about SEO, the core of a good strategy is identifying a primary meaningful...
Apr 233 min read
How to get low intent traffic to convert
"80% of internet searches are informational in nature. That means that 80% of the time, someone is searching for information and not...
Apr 182 min read
Is it important for a website to look good on mobile?
Did you know over 60% of internet searches take place on mobile? That means 60% of your customers aren’t using a laptop or desktop...
Apr 162 min read
How to do on-page SEO
If you only do ONE thing to improve your website’s SEO, let it be this: On-page SEO. On-page SEO is the name for everything you can...
Apr 113 min read
How do you get low-intent traffic to convert?
Let’s talk about CONVERSION What happens if the traffic that is finding your website just isn’t converting? As an SEO expert, I see this...
Free SEO blog post template
Get the exact Search-Engine-Optimized blog template that I used to build my site to 45k organic monthly visitors.
As well as occasional nuggets of wisdom from me.
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