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How to do on-page SEO

How to do on-page SEO

If you only do ONE thing to improve your website’s SEO, let it be this:
On-page SEO.

On-page SEO is the name for everything you can implement on your website that affects SEO.

Here’s a quick and easy guide to getting your website working smoothly for SEO.
Absolutely anybody can do this, regardless of what platform your website is built on.

And you’re certain to become more discoverable to people who haven’t ever heard of your business before. (Because remember, people who haven’t heard of your business won’t be googling your business name to find you.)
 

1) Choose one key word or phrase for each page of your website, that accurately describes the content of the page.

2) Add this page to the following 4 areas of your website:

a. H1 tag (it doesn’t have to be the biggest heading on your site, but it does need to be tagged ‘H1’).

b. Metatitle

c. Metadescription

d. Page title

Your key phrase should appear in the exact same format every time – you mustn’t rearrange words. Consistency is key here.

So, for example, if your business is a coffee shop called Kickstart Coffee and you’re based in Somerville, Massachusetts, this is what that might look like for you:

H1 = Somerville Coffee Shop

Metatitle = Somerville Coffee Shop – Kickstart Coffee

Metadescription = Welcome to Kickstart Coffee. We’re a Somerville coffee shop with the freshest beans and most aromatic espresso you’ll find anywhere outside of Costa Rica.

Page title = Somerville Coffee Shop – Kickstart Coffee

The easiest way to measure progress of your website in search is to Google your business in an incognito browser and manually count how far down the rankings your business appears.

Do a count on the day you make the changes and again 30 days later.

I promise you, you’ll be amazed at the difference!

And just in case anyone is looking for a coffee shop recommendation in Somerville, MA, I have strong opinions on this that I would love to share with you! Drop me a DM and I’ll happily point you towards some of Somerville’s finest coffee houses.

Thanks for taking the time to stop by my site! If you liked this article, here’s how you can get lots more free SEO and content stuff from me…

Welcome to Aloha Life Digital

A rare team of true SEO experts

Aloha, friends,

I’m Claire, the Founder of Aloha Life Digital. I’m an award-winning British entrepreneur, based in Boston, Massachusetts. I’m delighted you found us.

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 We’re a pretty unusual SEO agency because:

  • We have real-world experience of using SEO to build businesses. We know how and why it works (and how it doesn’t).
  • In fact, I first learned SEO directly from Google’s in-house search team.
  • We have a track record of generating ‘life changing’ results for clients (their words, not ours).
  • We prioritize customer service, and take time to get to know your business and unique challenges.
  • We’re female-led. which is rare in SEO.


We’re a boutique service and we specialize in working with clients who offer high end services.

If that sounds like something that would suit you, I’d love to chat with you.

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Claire Ransom, Founder

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WHAT WE DO

Boutique SEO by design

You’ll notice we look and sound quite different from most SEO agencies.

Every project we take on is bespoke.

We dive deep into your business priorities, craft strategy with precision, and sweat the details others overlook.

With a hands-on approach and clear communication at every step, we treat your brand like our own — because great service should feel personal.

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Our Track record

150%

Client’s revenue increased in 6 months

$1m

 Value of leads delivered to one client in ONE MONTH.

1st

1st place rankings secured in major US cities & states.

45k

Organic visitors/month to one ecommerce site

30x

Increase in leads: from 3/month to 90/month

$100k

Additional revenue just in one quarter.

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help your business?

We’d love to chat!

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